AI‑Forward
Marketing Lead.

I build campaign systems that connect strategy, media, creative, data, and AI. Helping teams move faster and produce sharper marketing outcomes.

My work spans paid media, advocacy, nonprofit, political, and B2B campaigns, with a focus on turning complex goals into organized, measurable execution: clearer messaging, faster production, smarter media, better reporting, and AI workflows that help small teams operate with more force.

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Based in Chicago English & Spanish Strategy → Execution
Portrait of Yoel Perez

Strategy that understands execution.

Strong campaigns do not happen because of one good idea. They happen when message, audience, creative, media, timing, and workflow are aligned. My strength is building that operating system.

Campaign Strategy Paid Media Lead Generation Content Systems AI Workflows Performance Reporting

The work, by the numbers.

M.01
$500K+
Annual paid media managed
M.02
5+
Major accounts led
M.03
$50K+
Fundraising revenue supported
M.04
<$1
Cost-per-lead campaigns achieved
M.05
30×
Scaled client media investment
M.06
30
Team members trained on AI & campaign workflows

Where I take ownership.

Five areas of ownership. How I think about a campaign.

C.01

Campaign Strategy & Messaging

Positioning, audience logic, issue framing, creative direction, and campaign architecture.

C.02

Paid Media & Growth Systems

Media planning, budget allocation, testing, lead generation, retargeting, and reporting.

C.03

Content Operations

The systems that turn ideas into emails, social content, graphics, landing pages, video, and approvals — without losing message discipline.

C.04

Digital Infrastructure

Landing pages, CRM flows, tracking, forms, conversion paths, and campaign technology that support measurable action.

C.05

AI Workflow Development

AI-assisted research, creative production, reporting, prototyping, internal systems, and team training.

Selected case studies.

Anonymized client categories. Specifics on request.

01
National Security
Advocacy

Building a rapid-response advocacy campaign system.

Problem

A national advocacy organization needed to turn fast-moving security issues into organized lead generation, social content, landing pages, email/SMS, and action campaigns.

What I did

Helped structure campaign packages connecting research, messaging, creative direction, paid media, advocacy flows, email follow-up, social distribution, and internal Jira execution.

Outcome A unified rapid-response system that turned fast-moving issues into organized advocacy and lead capture. Strategic value Full-funnel campaign ownership across research, message, media, and cross-team execution.
02
Trade Association
Growth

Structuring a monthly paid media funnel.

Problem

A statewide trade association needed clearer paid media structure tied to database growth, awareness, and engaged audience development.

What I did

Organized media across Meta lead generation, LinkedIn B2B campaigns, and Google Search, with reporting tied to SMS opt-ins, audience growth, and 90-day email engagement.

Outcome A structured funnel with reporting tied to database growth, SMS opt-ins, and 90-day engagement. Strategic value Channel strategy and budget logic aligned to clear, measurable B2B growth KPIs.
03
Congressional
Campaign Strategy

Rebuilding targeting after redistricting.

Problem

A congressional campaign's district lines shifted, requiring a new voter universe, new geographic assumptions, and a revised digital strategy.

What I did

Framed the targeting strategy around zip codes, precinct realities, Republican primary participation, media frequency, and channel-specific roles across Meta, YouTube, CTV, and display.

Outcome A rebuilt voter universe and channel plan that kept the campaign oriented through redistricting. Strategic value Strategic targeting and media logic that held up under changing conditions.
04
Election Content
Optimization

Finding what actually moves voters.

Problem

A state-level campaign needed sharper content direction during a short election cycle.

What I did

Analyzed creative performance and identified that clear contrast, simple issue framing, recognizable faces, endorsements, and direct messaging outperformed vague positive content.

OUTCOME A clear creative direction. Contrast, simple framing, and recognizable faces that outperformed vague positive content. STRATEGIC VALUE Evidence-based content strategy that sharpened messaging on a short cycle.
05
Education
Advocacy

Turning a literacy issue into a community campaign.

Problem

A literacy advocacy nonprofit needed to raise awareness, grow petition support, and make grade-level reading feel urgent to parents and community stakeholders.

What I did

Supported campaign messaging across social content, petition promotion, school-board-oriented messaging, documentary-style storytelling, and community education.

Outcome A community campaign that made grade-level reading feel urgent and grew petition support. Strategic value Mission-driven issue framing that mobilized parents and stakeholders.

Tools & systems.

T.01 · Advertising

Meta Ads ManagerGoogle AdsYouTubePerformance MaxStackAdaptX AdsLinkedIn Ads

T.02 · Email, SMS & CRM

MailchimpIterableNationBuilderCampaignHQSalesforceWinRed

T.03 · Analytics

GA4Meta AnalyticsX AnalyticsUTM trackingCampaign reporting

T.04 · Creative & Web

WordPressWebflowPhotoshopIllustratorPremiere ProCanva

T.05 · AI & Building

ChatGPTClaudeGeminiMidjourneyAI coding workflowsLanding page prototypingGame/app prototyping

T.06 · Operations

JiraMicrosoft OfficeSharePointClient approvalsMeeting notesTeam trainingWorkflow docs

About Yoel.

I'm a Chicago-based marketing lead and account owner working across paid media, advocacy, nonprofit, political strategy, content systems, and AI-assisted workflows.

My approach is built on knowing how campaigns actually get made: the details, the deadlines, the creative tradeoffs, the platform constraints. That fluency is what lets me design systems that hold up under pressure rather than break at execution.

Today, my strength is connecting strategy with execution: clarifying the goal, defining the audience, shaping the message, coordinating the creative, launching the media, reading the results, and making the team faster the next time.

I'm especially focused on the next era of marketing, where strong creative judgment, performance data, AI tools, and clean systems let small teams produce outsized outcomes.

AVAILABLE FOR NEW OPPORTUNITIES

Let's build something sharp.

For marketing roles, collaborations, or opportunities, reach out directly or connect with me on LinkedIn.

Let's Talk ↗ View LinkedIn ↗